Privacy Policy
This Privacy Policy explains how Possumdelight Technologies, Inc. (“Possumdelight Technologies,” “we,” or “us”) collects, uses, shares, and protects information in connection with this website and any forms, applications, or services offered through it (the “Site”). We operate the Site on behalf of Cushman & Wakefield U.S., Inc.’s offices, teams, other business units, and individual professionals that license from us the software platform on which the Site runs (together, “Client”), and we share information collected through the Site with Client as described below. Client receives that information only through the individuals who work in or for it. By using the Site or submitting information to us, you agree to this Policy.
1. Information We Collect
- Information you provide. When you submit an application, registration, inquiry, or other form (a “Submission”), we collect the information you provide — which may include your name, e-mail address, phone number, company or organization, role, mailing address, and any other details you choose to include.
- Information collected automatically. When you visit the Site, we, and the companies whose tools and content are described in Section 5, may automatically collect technical and usage information such as your IP address, device and browser type, pages viewed, documents downloaded, videos played and how much of each is watched, referring pages, when you first interact with a page, and the dates and times of your visits, including through cookies and similar technologies. We may link the information we collect to you when you are signed in, when you follow a link in an e-mail sent to you by or for Client, or when your browser keeps a cookie from an earlier sign-in, which remains for up to one year, including after you sign out. E-mails sent to you by or for Client may record when they are opened and which links are clicked. If your organization uses the listings API that Client offers, we log its API requests (including the time, the request, the network address, and the software making it) and attribute them to the person named as your organization’s contact on its grant.
- Information from other sources. We may verify or supplement your contact details using Client’s records and other sources. If you sign in with Google or Microsoft, we receive basic profile information from that provider, including your name, e-mail address, and an identifier for your account with that provider, and we use them to create or find your account, confirm your e-mail address, and sign you in.
2. How We Use Information
We use information:
- to respond to your Submission and communicate with you about it;
- to establish and maintain you as a contact and to provide the information, services, or offerings you request;
- to show Client which listings, videos, materials, and e-mails you have viewed or engaged with, so its brokers can follow up with you;
- to operate, maintain, secure, analyze, and improve the Site and our and Client’s services;
- to send you communications about relevant properties, services, or offerings, where permitted by law (you may opt out of marketing communications at any time);
- to create de-identified and aggregated data and insights (which do not identify you) for analytics, benchmarking, market research, and the development and improvement of products and services, including analytical and machine-learning models; and
- to comply with legal obligations and enforce our agreements.
3. How We Share Information
We may share information: with Client, on whose behalf the Site is operated, as needed to provide the services and its offerings; if Client stops licensing from us the software platform on which the Site runs, with the company or other organization of which Client is a part, under a written agreement with us, so that it can continue Client’s relationships with you; with service providers who process information on our behalf under obligations of confidentiality; with web-search services we use to look up public information (for example, to verify or supplement contact details), which receive search queries that may include your name, company, job title, location, and web addresses associated with you or your company, and which handle those queries under their own terms; with the companies whose tools and content are described in Section 5, which receive information directly from your browser; with our affiliates and professional advisors; in connection with a merger, acquisition, financing, or sale of assets; and when required by law or to protect rights, safety, and property.
Optional Network sharing. You may choose to opt in to have your contact details (as verified or supplemented) and stated interests shared with other real-estate firms, brokerages, and their affiliates (the “Network”) so they can contact you about real-estate properties, opportunities, or services that may be relevant to your interests. This sharing is optional and off by default — we include you in the Network only if you actively choose to opt in — and you may change your choice or withdraw your consent at any time from your profile or by contacting us as described in Section 13. Your own choice controls: unless you have opted in, we do not include your information in the Network, and if you withdraw your consent we will honor that choice. Withdrawing your consent does not affect sharing that already occurred while it was in effect.
4. Selling and Sharing of Personal Information
We do not sell your personal information to third parties for their own independent use, and we do not share it for cross-context behavioral advertising, as those terms are defined under applicable privacy laws. Sharing information with Client and with our service providers to operate the Site and provide the services you request is not a “sale.”
The optional Network sharing described above is carried out only at your direction and with your consent, and is therefore generally not treated as a “sale” of your personal information. You remain in control: Network sharing is off unless you opt in, and you may withdraw your consent or opt out at any time from your profile or by contacting us as described in Section 13. If we ever share personal information in a manner that would be considered a “sale” or “share” under applicable state privacy law, we will do so only consistent with your choices, and you may opt out at any time.
5. Cookies and Tracking
We use cookies and similar technologies to operate the Site, remember preferences, and analyze usage. The Site also uses tools and content from other companies, which receive information directly from your browser when a page loads or when you use the tool. Depending on the page, these may include Cloudflare (site delivery, security, and analytics), Google Analytics (site analytics), Google Maps and Microsoft Azure Maps (maps), YouTube and other video and 3-D tour players, Google reCAPTCHA (form security), and Google Fonts and Google Hosted Libraries (fonts and page code). These companies may receive your IP address, device and browser information, the address of the page you are viewing and of the page that referred you, and your interactions with the tool; they may set or read their own cookies; and they may collect information about your online activities over time and across different websites. They handle that information under their own terms and privacy policies, including the Google Privacy Policy at https://policies.google.com/privacy, the Microsoft Privacy Statement at https://www.microsoft.com/privacy/privacystatement, and the Cloudflare Privacy Policy at https://www.cloudflare.com/privacypolicy/; Google explains how it uses information from sites that use its services at https://policies.google.com/technologies/partner-sites. By using the Site after notice of this Policy, and expressly when you submit a registration or other form on which you agree to this Policy, you consent to this collection. You can control cookies through your browser settings, and you can block Google Analytics with Google’s opt-out browser add-on at https://tools.google.com/dlpage/gaoptout; disabling some cookies may affect Site functionality. Because there is no common industry standard for “Do Not Track” signals, the Site does not currently respond to them.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, to maintain you as a contact, and to comply with legal obligations and enforce our agreements. Information we delete may remain in backup copies until those copies are overwritten or deleted in the ordinary course. De-identified and aggregated data may be retained and used indefinitely.
7. Your Rights and Choices
Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, to opt out of marketing communications, to opt out of certain data practices, and to not be discriminated against for exercising these rights. To exercise any of these rights, contact us as described in Section 13. We will respond as required by applicable law and may need to verify your identity first; we may work with Client to fulfill your request.
California and other states with comprehensive privacy laws. If you are a resident of California or another state that grants such rights, you may request access to, correction of, or deletion of your personal information, and you may opt out of any “sale” or “sharing” of personal information. As described in Section 4, we do not sell your personal information to third parties for their own independent use, and we do not share it for cross-context behavioral advertising; the optional Network sharing you may opt in to is carried out at your direction, and you may withdraw your consent or opt out at any time. You may exercise these rights as described in Section 13, and you may use an authorized agent where the law permits.
8. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Third-Party Links and Content
The Site may link to or display content from third parties. This Policy does not apply to third-party sites or services, which have their own privacy practices.
10. Children’s Privacy
The Site is not directed to children, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us as described in Section 13 and we will delete it.
11. United States
The Site is intended for users in the United States. If you access the Site from outside the United States, you understand that your information will be processed in the United States, where privacy laws may differ from those of your location.
12. Changes to This Policy
We may update this Policy from time to time. Changes are effective when posted, and the version and effective date above will reflect the revision.
13. Contact Us
Questions or requests regarding this Policy, including requests to exercise your rights or to change your Network choice, may be sent to Possumdelight Technologies, Inc. by e-mail to [email protected].
Please wait while we communicate with our server.
An error occurred while trying to communicate with our server. Please verify your data and/or try again later.